Introduction
Our way of consuming media has changed immensely over the last couple of years. Today we can, for example, watch TV on more than just the TV screen. An E-Poll Market Research study (Mediapost May newsletter), for example, investigated the TV viewing behavior of 13 to 34 year olds and found that video is actually frequently watched away from the TV screen. Among those that view video away fom the TV screen:
- 75% view on a desktop computer
- 46% view on a laptop
- 16% view on a portable video player
- 13% view on iPod
- 13% view on cell phone
In addition, many devices become more and more technologically advanced and offer numerous different features. A cell phone, for example, is not just a simple phone anymore - it's a still camera, video camera, PDA that allows Internet access, a MP3 Player etc....all in one.
Listen to the following short audio clip, which will give you a taste of what else you will find out on the following webpages: Gadget Parade
