Censorship! It is a hot topic. People are either for it, or against it. It is a battle which has been waging fordecades. On one side, those trying to protect freedom of speech, and on the other, those who want to protect peoples’ rights to avoid offensive content. Now, in regards to censorship, where do regulations come in? Should there be any? If there should be any kind of regulations, should they be government sanctions, orperhaps ones imposed by peers within an industry? This is the problem that has been plaguing traditional media such as television. For years, television has battled to push the boundaries of network censors and advocacygroups. In recent years, the standards seem to have gotten more lax and more open. How does this translate toadvertising, however? Are we simply talking about advertising censorship, or are we talking about regulationsprotecting consumers against false practices? To answer that, the topic for this paper must be examined first. This paper will look at user-generated content (UGC) on the web, and the consumers’ role as creators of general content, as well as advertisements, videos, and music. Since this paper will be encompassing such abroad range of topics, the answer to the previous question—are we simply talking about advertising censorship, or are we talking about regulations protecting consumers against deceptive practices—is both.