Convergent Advertising in the 'iPod Phone World'

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Convergence in the future.

In the future, it is thought that companies who have offered their programming and/or product online will lose their identity. For example, The Washington Post will not be a newspaper company but a text, picture and video news provider online. CBS News will not be a broadcaster. It, too, will be a text, audio and video news organization. Nor will news just be consumed on computers, television or in print.

News will be made to fit computers, PDAs, phones and perhaps more. Reporters from cyberjournalist.bet believe that, "Before too long, people riding the subway home from work may turn on their phones and watch a network anchor delivers the news, not because the anchor happens to be on but because he or she is "on," on demand."

If everything does become readily available on a cell phone, will convergence be responsible for the downfall of the traditional hard copy newspaper or the traditional nightly news on TV? Will it deal a major blow to the journalism industry? Only time will tell.

Idea for future convergence

iTV

There have been many attempts at creating interactive television. It would essentially be the merger of television and the Internet. iTV IS THE FUTURE of TV. The idea is rather simple. TV's would have a screen and a box in our living rooms on which we could surf the Web, watch TV, or do a combination of the two activities. While the internet is becoming more and more TV friendly by having networks having their programming on their websites, it still has yet to become a huge success. There is just something about sitting on your couch and watching TV that watching a show on the internet can't provide.

Due to copyright infringment, the attempts at putting many recorded shows and movies online has been unsuccessful. Few networks actually put their programming on the air. Even then, if you do watch that programming, you usually have to watch it in your computer chair.

If the TV companies could get together with marketing companies and come up with a business model that would spell success, iTV could very soon show up everywhere. With more and more people turning to the internet for information, the people that are trying to put this idea into motion need to find a way to make iTV more attractive. Though the iTV wouldn't be very mobile (due to consumers wanting 52'' plasma screens), the idea of the TV converging with the internet would be very appealing to those who would rather do their browing while laying on the couch.

 

 

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