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The internet is finally reaching it's prime and just about everyone has hopped on board. Not to worry though, unlike radio, or even TV, the internet has not yet hit the extent of it's capacity... in fact many would claim it's endless. Thanks to new technologies the average person can log on and find just about any information, product, or group. Shopping has boomed and even consumer generated media is on the rise. Safe to say we can do just about anything within the realms of cyberspace.

The downside of this would obviously be the annoyance that will inevitably come with infinite content... clutter.

And so emerges the advertisers riddle, how to engage and entertain your audience while persuading them as well.

Games, contests, and graphics are some of the most common paths of online advertising. however the most successful advertisements are those that mirror recent trends and waves of content online. For example GMC had quite a few responses when they decided to follow the recent trend of consumer generated commercials. unfortunately the results were not exactly favorable however the press coverage was phenomenal.

Luckily the internet is a fairly segmented medium. The ability to track clicks and page views makes measuring the effectiveness of advertising significantly easier, and marketers can find consumers based on the personal preferences of the individual, as outlined in their web surfing behaviors.

These are a few ads which make more of an attempt to engage the consumer, and target a specific person.

	Gardasil This ad is interesting because it doesn't requite you to stray from your current page to gather more information about the product. All of the information is available in a drop down menu from the banner ad.
Play loader has decided to give away a "free smiley" as a reward for visiting their site.
	Open Solaris This company has chosen a more visually appealing banner ad to draw their clients in.