This is Jeff
In a world where consumers have an enormous amount of resources at their fingertips via the TV, radio, internet, and cell phones, they are able to research products, ask others for their opinions via blogs and forums and even make their own commercials, all while staying connected and utilizing a number of information sources.
In addition to this plethora of media choices, the vehicles themselves are rapidly changing as well. Media channels are moving, changing and merging; as an advertiser the challenge is no longer how to reach the consumer, but which channels to use and how do we make ourselves interesting enough so that consumers are engaged and entertained.
This is Jeff's day
Use Jeff's planner to navigate through his day and take a look at some of the everyday appliances we use, how they’re converging, and how some companies could advertise in this mashed up world of media.
