This site focuses on online advertising to children, specifically opportunities for kids to create content, because 12 million youth are doing it! (Lenhart "Teen Content Creators")

 The PEW Internet and American Life Project published a study at the end of 2005 giving several statistics that show content generation to be a huge opportunity for marketers.

A summary of highlights includes:

• 57% of online create content for the internet, which includes blogging, creating webpages, sharing content online or updating content that was found online.
• Favorite activities are sharing content and helping others with webpages.
• 33% of online teens share their own creations online, such as artwork, photos, stories, or videos.
• 32% say that they have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments.
• 22% report keeping their own personal webpage.
• 19% have created their own online journal or blog.
• About one in five internet-using teens (19%) says they remix content they find online into their own artistic creations.

PEW Internet and American Life Report:
Teen Content Creators and Consumers

"Consumer generated content" has taken the world by storm, especially by those generations who "grew up" with technology – today’s kids. Between top video sharing sites like YouTube and Vsocial - who all feature video-sharing, networking sites like myspace and neopets and advergames by any number of companies like 7up and Burger King, technology is creating countless ways for consumers to create their own experiences. 

Important links included within this site include:

Advertising to Kids l Online Advertising to Kids l Why CGC is Good Advertising l Two forms of GCC

It is becoming more apparent than ever that today's children embrace technology and that it fits seamlessly into their lives as a type of media for entertainment and education. Mark Dominiak reports that his kids "...are inclined to clean up their dishes and then beg to jump on the computer so they can check out Disney-channel.com. There are many games and video clips there, as well as activities tied into the Verb public service effort to encourage physical activity for tweens. They spent a lot of time watching the summer competitive games online there as well" (Dominiak 1).

For the purposes of this site, references to kids or children, outside of direct quotes, refer to a wide range of youth – approximately 6-17 years old.