We all want to feel like we’re a part of something. A cause, a movie, a new business; we have an innate desire to relate to one another because somehow connecting with one another with a common purpose or goal is greater than ourselves. We want to feel part of something that changes lives, makes people laugh, or moves people to action, and if in the process we make money or become famous, well that would be cool, but not altogether important.

We have been trying to connect with each other for hundreds of years; sending letters via courier, the telegraph, the telephone, and now the internet. The internet is currently the utmost example of our desire to connect with one another; across the world in real-time we are connecting and sharing everything with each other from funny jokes, to book reviews, and random antiques on eBay.

In the most recent wave of new things to do on the internet we have come to the point where we are enabling ourselves to share creative ideas and messages that we have come up with and produced, otherwise known to by ad-industry people as 'consumer-generated content.' The birth of consumer-generated content has spawned millions of websites that teach html code for your MySpace page and how to use iMovie for your YouTube videos. If someone is going to advertise to us, we want to hear it from real people moved to passion because of their true love a product. If we want to find a new band, we search MySpace music and help the small guys out cause we don’t believe in labels anymore the way we used to. We believe each other. But let's explore who is really doing all the talking.