Convergence is upon us now in a very real, here-to-stay kind of way. Unless you live under a rock, there is no way to avoid it. If you’re watching last night’s episode of The Office on the web, you’re benefiting from the convergence of television and the Internet. If you downloaded music to your cellular phone and you listen to it while walking down the street, you’re benefiting from the convergence of telecommunications, the Internet, and audio files.
Essentially, convergence is the uniting of the many different “old” media into one device or technology. Singular technologies such as radio, television, telephone, cameras and more recently, computers, no longer work alone. They work together to bring the consumer a more enriching and engaging experience with media. It brings together entertainment, advertising, brands and the consumer in creative and often surprising ways (convergenceculture.com).