Advertising in Ubiquitous Environment

 

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Advertising in the Enviroment

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Internet Advertising in Ubiquitous Enviroment

 

The Meaningful Points of Internet Advertising in Ubiquitous Environment

Bayan, Roby. “Banner Ads-Still Working After All These Years?” Link Nov 2001.

“Business: Banner-Ad Blues.” The Economish Newpaper 24 Feb 2001.

Brill, Steven. Quoted by Mike France in "Journalism's Online Credibility Gap." Business Week 11 Oct. 1999.

Bruner, Rick E (2005), "The Decade in Online Advertising," DoubleClick, Retrieved February 1, 2006, from http://www.doubleclick.com/us/knowledge_central/

Holland, Tom. (1999). Nothing will ever be the same again. Or will it? [Electronic version] New Statesman, 128, (4463), 33-34.

How many online? (2006). Retrieved February 25, 2006 from http://www.nua.com/surveys/how_many_online/.

Hotwired Research: Advertising Effectiveness Study
http://hotwired.lycos.com/home/advertising/brandstudy

Internet Advertising Bureau Online Advertising Effectiveness Study. http://www.mbinteractive.com/site/iab/exec.html

Kalin, Sari. (2002). Making Use of All That Data. Darwin Magazine.
http://www.darwinmag.com/read/0502/jump.html.

Mark Weiser, "Hot Topics: Ubiquitous Computing" IEEE Computer, October 1993.

Mark Weiser, "The Computer for the Twenty-First Century," Scientific American, pp. 94-10, September 1991
ACM93] Communications of the ACM, July 1993.

McCory, Anne, and Jargon Judge. (2000). Ubiquitous? Pervasive? Sorry, they don’t Compute. [Electronic version] Computerworld, 34, (12), p. 44.

Neff, Jack. (2004). Privacy activist Albrecht tackles marketers head on. [Electronic version] Advertising Age, 75, (16), p. 54.

Ranganathan, Anand, and Roy H. Campbell. (2002). Advertising in a Pervasive Computing Environment. Retrieved February 25, 2006 from
http://www.it.iitb.ac.in/~it612/resources/repository/MOBICOM2002/work2mobi02/p10-ranganathan.pdf#search='pervasive%20computing%20and%20anand%20ranganathan'.
RFID Consumer Applications and Benefits. (nd). RFID Journal. Retrieved February 11,
2006 from http://www.rfidjournal.com/articleview/1332/1/129/.

RFID tags made to store product jingles. [Electronic version] (2005). New Scientist, (2493), p. 24.

Schumann, David W., Andy Artis and Rachel Rivera (2001), "The Future of Interactive Advertising Viewed Through an IMC Lens," Journal of Interactive Advertising, 1 (2), 16-32.

Sundar, S. Shyam, and Jinhee Kim. (2005). Interactivity and Persuasion: Influencing Attitudes with Information and Involvement. [Electronic version] Journal of
Interactive Advertising, (5), 2.

Tesler, Lawrence G. Networked Computing in the 1990's. Scientific American, September 1991. pp. 86-93.
Proceedings from the Mobile and Location-Independent Computing Symposium. USENIX Association, 2560 Ninth Street, Suite 215, Berkeley, CA 94710. office@usenix.org

Weis, Stephen A. (2004), "RFID Privacy Workshop," IEEE Security & Privacy, 2 (2), 48-50

Williamson, Debra Aho. (1996). Web ad spending at $66.7 million in 1st half. [Electronic version] Advertising Age, 67, (36), 1-2.

Williamson, Debra Aho. (1996). Web advertising saunters toward personalization. [Electronic version] Advertising Age, 67, (47), 44-50.

“Why Internet Advertising?” Mediaweek 5 may 1997.

Yang, Catherine. (2005). AOL: You’ve Got Content for Free. Business Week Online. Retrieved February 12, 2006 from expanded EBSCOhost database.

Yang, Catherine, and Jay Greene. (2004). You’ve Got Mail – But Not Enough Ads. [Electronic version] Business Week, (3905), p. 48.

 

 


 

 

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