Intro
Environment
History
of
Internet
Conclusion
References
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Computer Technology and Modern Society
Ubiquitous
computing forces the computer to live out in the world with people.
The computer today is isolated and isolating from the overall situation,
and fails to get out of the way of the work. In other words, rather
than being a tool through which we work, and so which disappears
from our awareness, the computer too often remains the focus of
attention. And this is true throughout the domain of personal computing
as currently implemented and discussed for the future, whether one
thinks of PC's, palmtops, or dynabooks. The characterization of
the future computer as the "intimate computer" or "rather
like a human assistant"(Tesler 1991) makes this attention to
the machine itself particularly apparent. Getting the computer out
of the way is not easy
Internet and Advertising
The
advent of the internet has revolutionized the field of advertising
by providing a whole new path for reaching potential customers(Ranganathan,2002).
Studies show that online advertising is, on the whole, extremely effective
and that consumer acceptance of online advertising is comparable to
traditional media(Hotwired Research). One of the reasons for the high
effectiveness of online advertising is that users interact with the
web at a far more personal and intimate level than they interact with
other advertising media like the radio or television. Pervasive computing
environments deal with users at an even more intimate level; hence
such environments are even better advertising platforms than the web.
Pervasive environments allow the delivery of relevant advertising
in suitable ways to selected consumers.
In
this paper, I do research of technologies called "Ubiquitous
Computing" and "Radio Frequency Idendification System"
and examine how the technolgies influence on advertising. In result,
finding out some of the possibilities of pervasive advertising as
well as some of the issues involved is the objective of this paper.
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