Advertising in Ubiquitous Computing Era

ADV 391K Interactive Advertising Seminar (Dr. John Leckenby)


 
 
 

 
 
References




Ansari, S. (2005), Inside RFID, http://www.byte.com/documents/s=9553/byt1118703560796/0613_ansari.html

Atkinson, Robert (1996), The Rise of the Information-Age Metropolitan, The Futurist, July-August, 41-46

Bruner, Rick E. (2005), The Decade in Online Advertising, DoubleClick, www.doubleclick.com

Butler, Steve (2004), RFID Usage and Trends, eMarketer Spotlight Report, July

Leckenby, John D. (2005), The Interaction of Traditional and New Media, in Advertising, Promotion, and New Media , Stafford, M. R. and Faber, R.J. eds., Armonk, New York: M.E. Sharpe.

Mattern, Friedemann and Zürich, ETH (2004), Ubiquitous Computing: Scenarios for an informatized world, http://www.vs.inf.ethz.ch/publ/papers/mattern2004_electronica

Nobel, Carmen (2006), Symbol considers RFID options, eWeek, 35

Pearson, Ian and Neild, Ian (2006), A Timeline for Technology: To the Year 2030 and Beyond, The Futurist, March-April, 31-36

Ranganathan, Anand and Campbell, Roy H. (2000), Advertising in a Pervasive Computing Environment, http://gaia.cs.uiuc.edu/papers

Roth, D. (2005), The amazing rise of the do-it-yourself economy, 151(11), 45-46

Soares, Sunil (2002), Forecast for a Multimodal Future, Communications News (www.comnews.com), September, 26

Thompson, Maryann J. (2005), Invisible Computing is Hard to Miss, Technology Review, February, 86

Tucker, Patrick (2006), At Home with Ambient Intelligent, The Futurist, March-April, 66-68

Yunos, Hassim M. and Gao, Jerry Z (2003), Wireless Advertising's Challenges and Opportunities, the IEEE Computer Society, May, 30-36

IAB Internet Advertising Revenue Report, 2005, http://www.iab.net/resources/ad_revenue.asp

The Future is Here, Internet Magazine, www.internet-magazine.com, 21-24

 

 

              
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ADV 391K Interactive Advertising Seminar (Spring 2006, Yoojung Kim )