In the near future, everything will become connected and easier. Electronic pets will read our voicemail, refrigerators will order our groceries, and the toilet will even book our next check-up. You will be walking and talking wirelessly, connected human beings who won't need traditional computers to access online. This is our future, and it is coming soon with new technology development including a ubiquitous computing technology.

Ubiquitous computing environments hold great potential for the filed of advertising. This paper will first review the history and trends of the Internet advertising and investigate the new technology - the ubiquitous computing and RFID and implications for advertising of ubiquitous computing environments.

  
next