RFID and Ubicomp: Effects on the Future of Advertising
This is a comprehensive research paper that discusses the historical development of the World Wide Web, analyzes current indicators of the state of advertising online, and projects the state of advertising to the future.
This website is my midterm comprehensive research paper entitled "RFID and Ubicomp: Effects on the Future of Advertising". This is a course requirement of Professor Leckenby's ADV 391K 2006 Spring graduate seminar Interactive Advertising at the University of Texas at Austin in the UT Graduate Advertising Program.