Introduction

Advertising research is also sometimes known as "copy testing." The three brands of mascara tested in this report are Max Factor, Revlon and Neutrogena. To ascertain brand preference, testing consists of pre -advertisement testing and post-advertisement testing. All three advertisements were full color, full page bleed ads that appeared in well known women's interest magazines. All three brands share similar costs, utility and places of purchase. Sixty participants completed this survey which was distributed via email and analyzed using SPSS.

The purpose of this study was to examine mascara brand preference, as well as the effectiveness of the three print advertisements. Included in the results is the methodology, statistical analysis, any conclusions that may be drawn from the data, overall summary, and appendices of the survey and the survey containing frequency data. All results were analyzed to determine whether we could expect to find similar results in 85 or more samples out of every 100 samples taken from the same population as these 60 respondents.