This research report was created to analyze brand preferences as well as determine the effect of print advertisements for three vodka brands. Sixty people took the survey via internet. The collected data were analyzed using various statistical tests that included paired t-test, between-groups t-test, chi-square significance test, frequency counting, simple correlation coefficient, regression analysis, discriminant analysis, ANOVA/MANOVA, and factor analysis. The results from the sample were statistically examined to determine projection to a larger population.

The relationship for Grey Goose between how people view the brand and view the advertisement is not related to statistical significance. For Absolut brand, there is also no statistically significant relationship between how people view the brand and view the print ad. However, we cannot find out any Absolut brand attribute that seems to have a relationship with its statistical significance. For Skyy brand, there is also little or almost none significant relationship between how people view the brand and view the advertisement.

The sample size was 60 people. There was no control group due to the limited time and resources. Also, randomization was not used in this survey to correct or lessen order biases; meaning, the categories were not presented randomly each time all three brands were displayed, rather respondents always appeared with Absolut the first, Grey Goose the second, and Skyy the last eventually.