SECTION ONE

Please read each of the following questions carefully and respond by typing your answers in the boxes provided. If you have never purchased one of this items below, please list the brand that first come to mind.

The last time you purchased wine, which brand did you buy?

The last time you purchased whiskey, which brand did you buy?

The last time you purchased vodka, which brand did you buy?

Go to the Next Section

SECTION TWO

Please divide 10 points among the three products to reflect how likely you are to buy each brand (with "0" being least and "10" being most). Also, please check that your points add up to a total of 10. (For example, 9 + 1 + 0 = 10).

Divide 10pts among these three brands of Wine.

Divide 10pts among these three brands of Whiskey.

Divide 10pts among these three brands of Vodka.

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SECTION THREE

Please review the following three vodka ads for about 30 seconds.

Once you have finished, continue with questions without clicking back to the ads.

It is not necessary for you to remember them exactly.

Go to First Ad

Copy: After 25 years of great holiday ads, we're letting you pick your favorite.

Visit absolut.com to make your choice.

Go to Second Ad

Copy: The World's best martini starts with Grey Goose

World's best tasting vodka.

Go to Third Ad

No Copy

Go to the Next Section

Now that you have seen the three ads, you may have noticed characteristics of the brands in the ads that you were previously unaware of.

Once again, please divide 10 points among the three products to reflect how likely you are to buy each brand (with "0" being least and "10" being most). Also, please check that your points add up to a total of 10.

Go to the Next Section

SECTION FOUR

Please answer the following questions according to your impressions of the ads.

Was there anything in these ads that made you feel differently about any of the three brands of vodka?

If No, please click here

Which brand did you feel more indifferent about?

Did you feel more or less favorable to this brand?

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SECTION FIVE

Please indicate whether you Strongly Agree, Agree, Neither Agree Nor Disagree, Disagree, or Strongly Disagree with each of the following statement about Absolut vodka.

Absolut is a good vodka.

I prefer Absolut over other brands of vodka.

I would not drink Absolut vodka.

Absolut is the best tasting vodka.

Absolut vodka mixes best with my favorite drinks.

I would quickly grow tired of Absolut vodka.

Absolut vodka has a bad aftertaste.

I like the image conveyed about me when I drink Absolut vodka.

Absolut vodka fits my lifestyle.

I would feel good about drinking Absolut.

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SECTION SIX

Grey Goose is a good vodka.

I prefer Grey Goose over other brands of vodka.

I would not drink Grey Goose vodka.

Grey Goose is the best tasting vodka.

Grey Goose vodka mixes best with my favorite drinks.

I would quickly grow tired of Grey Goose vodka.

Grey Goose vodka has a bad aftertaste.

I like the image conveyed about me when I drink Grey Goose.

Grey Goose vodka fits my lifestyle.

I would feel good about drinking Grey Goose vodka.

Go to the Next Section

SECTION SEVEN

Skyy is a good vodka.

I prefer Skyy over other brands of vodka.

I would not drink Skyy vodka.

Skyy is the best tasting vodka.

Skyy vodka mixes best with my favorite drinks.

I would quickly grow tired of Skyy vodka.

Skyy has a bad aftertaste.

I like the image conveyed about me when I drink Skyy.

Skyy fits my lifestyle.

I would feel good about drinking Skyy.

Go to the Next Section

SECTION EIGHT

Please check the brand name whose apply to the word on the left side.

Go to the Final Section

FINAL SECTION

Please answer the following questions to assist in the evaluation of this research. Once again, all information will be held strictly confidential.

Please make sure that you have answered each question, and then click the submit button below to send your answers to me. Keep in mind that all submitted information will be held strictly confidential. If you have any questions, comments, or concerns, or would like to receive the results of this study, please send your email to dannely@mail.utexas.edu