Consumer Preference Research
Vodka
This is a comprehensive consumer preference analysis for three brands of vodka: Grey Goose, Skky, and Absolut. Several statistical techniques were used for the analysis and will be discussed in detail in the following pages.
This website is a course requirement of ADV 380J 2006 Spring graduate seminar Quantitative and Qualitative Research at the University of Texas at Austin in the UT Graduate Advertising