Carl Ally, co-founder of Ally & Gargano is known for some of the most memorable advertising of the 1960’s and 70’s.  Ally, who described himself as “grenade-thrower” [6] was responsible for cutting edge and risky advertising that spoke very bold truths.  Some of his breakthrough advertising included work for FedEx, Hertz, Dunkin’ Donuts, Volvo, Fiat, Saab, MCI Communications, Polaroid, IBM, PanAm, Scandinavian Airlines System, Piper Aircraft, and several others.  He was the man responsible for winning a change in television rules against mentioning the competition in commercials.  He was not afraid to make enemies, and many clients came and went from his agency.  He was not afraid to take on corporate underdogs, and he changed many unknown companies into household names.  He enjoyed taking on accounts that were new or troubled, and he built brands up from almost nothing. 

 Perhaps the most appropriate description of what Ally stood for is the quote that hung from his office wall:

“Comfort the afflicted. 

Afflict the comfortable.”