Order Effects Theory
Conclusion

Saving the best for last, or recency strikes again?!

  Persuasion                Primacy|Recency                 One-Sided|Two-Sided          Climax|Anti-Climax

                  Truth Effect                Propaganda|Marketing                    Conclusion                     References

Order effects theory is a unique aspect of persuasion. Its implications are far-reaching in the fields of advertising, marketing, and social psychology. The many off-shoots of the theory make it a unique and evolving social science in and of itself. Further research will be necessary in order to prove the various cognitive and communicative themes embedded within the context of the theory, and in particular the nature of the one-sided versus two-sided argument and its subjective variables.

It is necessary to realize that the impact of order effects theory is felt daily, in conversations, articles, and the mass media. It is amazing to conceive that a simple message can be structured in such a way that it can change the intended recipient's opinions and thought processes. While seemingly aimed at solving the communication riddles of the written or spoken word, order effects theory can be applied to almost every form of communication. In this day and age, this would include billboards, photo composition, artwork, and even websites (such as this one). So, in light of the issues presented by this paper, what do you remember? First or last, it seems that the individual is primed to receive information in their own respective way.

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