Jelly Creative Samples

These three ads I feel represent the full range of Jelly Helm's creative abilities.

He is at once able to speak honestly with a voice every mother & father will hear while pointing out one of the human truths which all parents know.

Likewise he is able to use a confident tone, and an elegence to the art direction when dealing with more business-like subjects, though still able to utilize a local baseball team as an analogy that at once identifies the agency's little fish in a big pond character and yet impressing the hell out of you.

The third ad displays Mr. Helm's belief in communicating without the same ol' advertising language that is used all too common. He felt ads would seem more real if they were handwritten. Handwritten has a sense of organic immediacy that brings the language that is advertising down to earth, and consequently more approachable, more listenable, more embraceable.