| Background |
| Paradigms |
| Connections to Advertising |
| Festinger Biography |
| Conclusions |
| References |
References
Brehm, Jack W. and Wicklund, Robert A. (1976). Perspectives on Cognitive Dissonance. Lawrence Erlbaum Associates, Publishers: Hillsdale, New Jersey. 1 - 10, 288-291.
Cognitive Dissonance in Advertising. http://uts.cc.utexas.edu/~nalini/CD%20in%20Advertising.html.
Festinger, Leon. (1957). A Theory of Cognitive Dissonance. Row, Peterson and Company: Evanston, Illinois. 1 – 30 and 275 - 279.
Goethals, George R. (1992). Dissonance and self-justification. Psychological Inquiry, 3, 327 - 329.
Holloway, Robert J. (1967) An experiment on consumer dissonance. Journal of Marketing, 31 (January), 39 - 43.
Marketing Magic. “Buyers remorse can spoil big sale.” http://www.marketingmagic.ca/articles/cogdiss.htm.
Oshikawa, Sadaomi. (1969) Can cognitive dissonance theory explain consumer behavior? Journal of Marketing, 33 (October), 44 - 49.
Progress on a pivotal theory in social psychology. Cognitive Dissonance, (1999) Eddie Harmon-Jones and Judson Mills (eds.), American Psychological Association: Washington, DC. 1 - 18.
Reyes, Marisa. Class Bios of Leon Festinger. http://www.utexas.edu/coc/journalism/SOURCE/j363/festinger.html.
Schachter, Stanely. Leon Festinger. Biographical Memoirs, 64, 99 - 111. http://books.nap.edu/books/0309049784/html/98.html.
