This is the final report on an analysis of consumer preferences for three brands of shampoo:
Sunsilk, Dove, and Suave.

Please use the links above to see the
different sections of the report.

This Web site was completed to satisfy the course requirements of ADV 380J: Quantitative and Qualitative Research, taught by Prof. John Leckenby at the
University of Texas at Austin in the Fall of 2007.