Section 1.

   Below you will find questions that ask you to recall the last time you bought certain medicines. Please type the brand name into the box provided. If you have never purchased any of the below items, please type in the name of any brand of that item that you happen to recall.

1. Please read each of the questions carefully and respond by typing your answers into the boxes provided:

1 (a). The last time you purchased mosquito repellant, what brand did you buy?

Brand Name:

1 (b). The last time you purchased "over the counter" cold medicine at the drug store or grocery store, what brand did you buy?

Brand Name:

1 (c). The last time you bought allergy medicine, what brand of medicine did you buy or were you prescribed?

Brand Name:

Please click here to continue

Section 2.

2 (a). Below you will find three brands of mosquito repellant. Please distribute 10 points among these brands according to how likely you are to purchase each of them. The higher the number, the more likely you are to purchase that brand. The total should add to 10. For example, you could distribute 10 points to one brand and 0 points to the other two brands, as long as it adds to 10.

Cutter            0 1 2 3 4 5 6 7 8 9 10

Off!                0 1 2 3 4 5 6 7 8 9 10  

Skin So Soft   0 1 2 3 4 5 6 7 8 9 10

TOTAL:            10

2 (b). Once again, below you will find three brands of "over the counter" cold medication. Please distribute 10 points among these brands according to how likely you are to purchase each of them. The total should add to 10.

Comtrex    0 1 2 3 4 5 6 7 8 9 10

Nyquil        0 1 2 3 4 5 6 7 8 9 10  

Tylenol      0 1 2 3 4 5 6 7 8 9 10

TOTAL:         10

2 (c). Again, below you will find three brands of allergy medicine. Please distribute 10 points among these brands according to how likely you are to purchase or request each of them while at the doctor's office. The total should add to 10.

Allegra         0 1 2 3 4 5 6 7 8 9 10

Flonase        0 1 2 3 4 5 6 7 8 9 10  

Claritin        0 1 2 3 4 5 6 7 8 9 10

TOTAL:           10

Please click here to continue.

   Next you will see three magazine advertisements for allergy medicine. Please review each advertisement for only a short time (approximately 30 seconds for each ad). Once you have finished viewing the ads, please continue with the survey and do not click back to return to the ads. You will be able to answer the remaining questions without remembering the ads exactly as they appeared.

Please click here to view the first ad.

Please click here for the next ad.

Ad copy at bottom of page states:

"For best results use daily. Side effects are generally mild and may include hedache, nosebleed, or sore throat. Talk to your doctor."

Please click here for the next ad. 

Ad copy at bottom of page states:

"Only Claritin is proven to make you as alert and focused as someone without allergies. Its powerful non-drowsy formula relieves even the toughest allergy symptoms for 24 hours. So you can concentrate on your day, not your symptoms. Live Claritin Clear."

Please click here to return to the survey. 

Section 3.

Now that you have viewed the ads, please distribute 10 points, again, among the three prescription medicine brands according to how likely you are to request a prescription for each medicine. Your ratings may or may not differ from your previous answers. Again, the total should come to 10.

Allegra         0 1 2 3 4 5 6 7 8 9 10

Flonase        0 1 2 3 4 5 6 7 8 9 10  

Claritin         0 1 2 3 4 5 6 7 8 9 10

TOTAL:            10

Section 4.

Please answer the following questions regarding your impression of the advertisements you viewed.

4. Do you feel differently about any brand as a result of seeing one of the ads you were shown?

Yes

No

If you answered No, please click here to continue to question 5.

4 (a). If you answered yes, which brand do you feel most strongly about?

Allegra

Flonase

Claritin

4 (b). Did you feel more or less favorable toward the brand?

More Favorable

Less Favorable

4 (c). Please take a moment to briefly describe what influenced you.

Please click here to continue.

Section 5.

For the following questions, please indicate how strongly you feel about Allegra by selecting one of the given options on each question. Please answer every question.

5 (a). ALLEGRA is a good medicine.

5 (b). I do NOT like ALLEGRA as an allergy medicine.

5 (c). ALLEGRA is a better allergy medicine than generic allergy medicine.

5 (d). ALLEGRA is too expensive of an allergy medicine.

5 (e). ALLEGRA gives me freedom to be who I want to be.

5 (f). Using ALLEGRA on a regular basis is too much of a chore.

5 (g). ALLEGRA takes away all my allergy problems quickly.

5 (h). I take ALLEGRA only when my allergies are really bad.

5 (i). ALLEGRA works the same as any other prescription allergy medicine.

5 (j). It is important to me to take ALLEGRA when fighting my allergies.

Please click here to continue.

Section 6.

For the following questions, please indicate how strongly you feel about Flonase by selecting one of the given options on each question. Please answer every question.

6 (a). FLONASE is a good medicine.

6 (b). I do NOT like FLONASE as an allergy medicine.

6 (c). FLONASE is a better allergy medicine than generic allergy medicine.

6 (d). FLONASE is too expensive of an allergy medicine.

6 (e). FLONASE gives me freedom to be who I want to be.

6 (f). Using FLONASE on a regular basis is too much of a chore.

6 (g). FLONASE takes away all my allergy problems quickly.

6 (h). I take FLONASE only when my allergies are really bad.

6 (i). FLONASE works the same as any other prescription allergy medicine.

6 (j). It is important to me to take FLONASE when fighting my allergies.

Please click here to continue.

Section 7.

For the following questions, please indicate how strongly you feel about Claritin by selecting one of the given options on each question. Please answer every question.

7 (a). CLARITIN is a good medicine.

7 (b). I do NOT like CLARITIN as an allergy medicine.

7 (c). CLARITIN is a better allergy medicine than generic allergy medicine.

7 (d). CLARITIN is too expensive of an allergy medicine.

7 (e). CLARITIN gives me freedom to be who I want to be.

7 (f). Using CLARITIN on a regular basis is too much of a chore.

7 (g). CLARITIN takes away all my allergy problems quickly.

7 (h). I take CLARITIN only when my allergies are really bad.

7 (i). CLARITIN works the same as any other prescription allergy medicine.

7 (j). It is important to me to take CLARITIN when fighting my allergies.

Please click here to continue.

Section 8.

   Below is a table which lists the products mentioned in the advertisements you viewed, and some statements which may represent what you believe to be true about the advertisements for each product.

  Please click each box that corresponds to the word or phrase that you believe describes the ad. Do not click the box if you do not think the word or phrase describes the ad. Please answer all questions.

Please click here to continue.

Section 9.

   Please recall the ads for the three brands of allergy medicine. Answer the following questions either "yes" or "no" for Allegra.

   After seeing the ad for ALLEGRA:

Please click here to continue.

Section 10.

   Please recall the ads for the three brands of allergy medicine. Answer the following questions either "yes" or "no" for Flonase.

   After seeing the ad for FLONASE:

Please click here to continue.

Section 11.

   Please recall the ads for the three brands of allergy medicine. Answer the following questions either "yes" or "no" for Claritin.

   After seeing the ad for CLARITIN:

Section 12.

This final section requests a little information from you. In order for me to have a truly effective survey, I ask that you please answer the following questions. All your answers are confidential.

   What is your gender?      select... Female Male

   What is your age?           select... 0 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 and better

   What is your highest level of completed education?     select... High School Technical College Associate's Degree Bachelor's Degree Graduate Degree

   Which region of the country do you live in?       select... Texas Southern US Southwestern US West Coast Pacific Northwest Midwest Rocky Mountains Great Plains New England East Coast

   Do you typically take allergy medications on a regular basis?      select... Yes No

   What type of allergies do you suffer from?     select... Hay Fever Pollens (Oak, Cedar, Elm) Mold Dust Animal (Cat...) Other

   If you answered "Other" in the previous question, please explain. Otherwise, please add any additional information you would like.

   You have now completed the survey. Thank you for your participation. Please click the "Submit" button below to finalize the survey.You will be redirected to my homepage.

   If you feel the need to change or modify your answers, you may click the "Reset" button below, and the survey will return to its initial form.