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Table of Contents

Executive Summary

Introduction

Methodology

Analysis

Conclusion

Summary

Appendix A

Appendix B

Consumer Preference Study

Three Brands of Diet Soda

This is a comprehensive consumer preference analysis that includes copy testing research for three brands of diet soda: Diet Coke, Diet Pepsi, and Diet Dr. Pepper.

This website is my final comprehensive report entitled "Consumer Preference Analysis: Three brands of diet soda." This is a course requirement of ADV 380J 2005 Fall graduate seminar Quantitative and Qualitative Research at the University of Texas at Austin in the UT Graduate Advertising Program.

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