Home

 

Table of Contents

Executive Summary

Introduction

Methodology

Analysis

Conclusions

Summary

Appendix A

Appendix B

 

 

Consumer Brand Preference Study:

Moisturizing Lotions

Thank you for viewing my site. This is a comprehensive consumer preference analysis that includes copy testing research for three brands of moisturizing lotion. Several statistical analyses were conducted and are discussed in the following pages.

 

 

 

This website is a final report entitled "Consumer Brand Preferences ". It is a course requirement for John Leckenby's ADV 380J Spring 2005 graduate seminar, Quantitative and Qualitative Research Methods, at the University of Texas at Austin in the UT Graduate Advertising Program .