Consumer Preference Analysis

 

Three Brands of Toothpaste

This is a comprehensive consumer preference analysis that includes copy testing research for three brands of toothpaste: Mentadnet, Arm & Hammer and Oral B.


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The following report is a course requirement of Professor Leckenby's ADV 380J 2005 Fall graduate seminar Quantitative and Qualitative Research at the University of Texas at Austin in the UT Graduate Advertising Program.