U2
Downloud Audio Ad
Finally,
this example attempts to show a rough estimate of
how new technology could bring together new types
of advertising with new types of business models,
both of which are dependent upon each other in order
to succeed.
In
this example, I have created a fake future media product
called "Downloud Music". The business model
would be centered around a proximity and synchronicity
advertising model. The idea is this... A system of
WiMax/bluetooth enabled boxes would be marketed to
high traffic business like bars, restaurants, coffee
shops, sporting arenas, etc... These boxes would work
similar to Muzak machines in that they would play
a series of selected songs from musicians of many
different genres. However, this is where the similarity
ends because while the song is playing, it is also
sending out a full-video Ad and a 'Downloud' file
to any mobile subscriber to their service. The user
would then see the ad and either ignore it, decide
to buy the song immediately for $.99, or save the
song to a future wish list. Each location would get
a $.05 fee per song downloaded, and the added value
of returning business due to the draw of the 'download'
system.
On
a broader scale, when all phones are WiMax compatible,
entire radio stations could be formed to broadcast
digitally, and make their songs available for immediate
purchase. This would benefit both the user and the
music industry and completely revitalize the fledgling
sales of the "single" song.
The
Ad above shows a simple animation of what could be
seen with today's mobile phone /portable device technology.
The link below shows an idea of what the end-user
experience could be like for a person walking through
the streets of Seattle, and deciding to go into a
"Download" enabled Starbucks coffee shop.
