This
is an example of how effective a Bluetooth direct
marketing system would be. In this case, the GAP store
would be fitted with Bluetooth-enabled access point
that is constantly "pinging" phones within
it's 30-40 foot broadcast radius. If it finds a phone-owner
who has subscribed to 'mobile alerts' on the GAP Web
site, it then sends the user a tailored message with
a promotional code, giving the user a unique special
on a certain item within the store. With user shopping
habits also being recorded through their inventory
database, the system can instantly send discounts
to the user on the items he or she buys most. Obviously,
this would have a great impact on customer loyalty.
Also, the 'mystery' involved in what kind of message
the shopper will get next, becomes an impetus for
the shopper to make many physical return visits leading
to greater shopping frequency.
The
animation on the left gives you an idea of where the
person would be standing when they receive the ad.
The link to the right shows the animated Ad in its
full size.
