Example Mobile/Wireless Ads
McDonald's Wi-Fi Instant Promos
An example of how a Wi-Fi enabled restaurant could promote "impulse buys" through use of Wi-Fi ads.
GAP Proximity Ad
An example of how a Bluetooth-based proximity Ad campaign could attract customers and promote return visits.
U2 "Downloud Audio" Ad
An example of the real future of mobility as a medium. This example shows how super-high bandwidth phones and networks could support ultra-rich content and consumer interest.