The
Bluetooth standard is a very effective system for
very short range wireless data transfers. The Bluetooth
standard was created to make a very secure, very low-power,
alternative to wired devices. Its purpose is to create
a wireless link between digital devices that are within
a very close proximity of one another. It transfers
data at nearly 750Kbps making data transfers very
quick, but it uses very low power from small batteries
hence making the effective range less than 35 feet.
Today,
Bluetooth devices are basically limited to headsets
for phones, mp3 players, and ports for printers and
other computer peripherals. However, Bluetooth enabled
phones could easily become destinations for Bluetooth
direct advertising.
For
example, if someone where to walk into a store that
had a Bluetooth proximity-based ad server, they could
recieve an instant ad that would promote a perticular
product or service meant only to be seen by those
in the store.
This
animation shows how a Bluetooth-enabled store
and personal phone could be used to communicate
proximity-based ads.
The
Bluetooth standard is a very effective system for
very short range wireless data transfers. The Bluetooth
standard was created to make a very secure, very low-power,
alternative to wired devices. Its purpose is to create
a wireless link between digital devices that are within
a very close proximity of one another. It transfers
data at nearly 750Kbps making data transfers very
quick, but it uses very low power from small batteries
hence making the effective range less than 35 feet.