| Defining Spam | Advertising's Role | The Problem | Spam Tactics | Solutions | Conclusions |
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The CAN-SPAM Act of 2003
The CAN-SPAM Act, (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was put into effect in January 1 2004 , and by law, it requires commercial email that is unsolicited to be labeled. Read the Act
However, with the 5% increase in spam since the act has been passed, many wonder about how efficient the act will be in stopping spam. In fact, some parts of the act are already being re-evaluated. For example,
the act included an outlet for users to be put on a “do not email” list, (much like the telemarketer's “do not call list,”) the FTC found that such a list might, ironically, get into the hands of spammers. Because spammers hijack computers and servers to keep their anonymity, prosecuting spammers that have gotten a hold of a “do- not-email” list would compound the already existing problem. The FTC instead came to the conclusion that
the best way to reduce spam was to invest in a technology that included ways of assuring that every email is authentically from the address that it claims (Swartz, 2004).
| Defining Spam | Advertising's Role | The Problem | Spam Tactics | Solutions | Conclusions |
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