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Lois on...growing up
Lois on...his career
Lois on...The Big Idea
Lois on...the Esquire years
Lois on..."I want my MTV!"
Lois on...dealing with clients
Lois on...the campaigns

As only George Lois can say it!

References








Prepared by:

University of Texas at Austin
Graduate School of Advertising
ADV 382J - Fall 2003
Dr. John Leckenby



Phone Interview with George Lois: October 2003.  Bruce Abbott, Brad Forsythe.

Interview on The Advertising Show: June 2003.  Brad Forsythe, Ray Schilens

Advertising Age Magazine- Top 100 Advertising Giants of The Twentieth Century. 2000. www.adage.com

George Lois. Sellebrity, My Angling and Tangling With Famous People. 2003 Phaidon Press, Inc.

George Lois. Covering the 60's-George Lois, The Esquire Era. 1996. The Monacelli Press

George Lois. The Commander's Credo, What's The Big Idea (How To Win With Outrageous Ideas That Sell).1991. Doubleday.

Art Directors Hall of Fame. AIGA (American Institute of Graphic Artists). 1998. www.aiga.org

Charles Taylor. The Thrill Is Gone. 1999. SALON Magazine. Freelance Article.