 |
"When you got it...flaunt it" was the 1967 campaign
for Braniff Airlines featuring an outrageous slew of celebrity
combination. Here is then heavyweight champ Sonny Liston
and pop guru Andy Warhol. (photo courtesy of Sellebrity-Lois
2003)
One of the first uses of a stark black background. This
print ad for Coldene was seen as ahead of its time. (photo
courtesy of Sellebrity-Lois 2003)
This controversial 1967 cover of Esquire magazine appeared on
the heels of Muhammad Ali's refusal to be inducted into the
Army. (photo courtesy of Sellebrity-Lois 2003)
This 1968 Esquire cover was a satirical comment on the 1960 TV
debates. The about-to-be President apparently did not see
the humor. The cover was created by superimposing the
photos of makeup artists on top of an original photo of Nixon
sleeping on a plane. (photo courtesy of Sellebrity-Lois 2003)
This cover became the symbolic statement of Esquire for the
1960's. This image of pop icon Andy Warhol was a friendly
spoof on the artists famous Campbell Soup artwork. (photo
courtesy of Sellebrity-Lois 2003)
Overnight the question became, "Who is T----
H-------?" Instantly the name Tommy Hilfiger became
gold, and his unique ad campaigns came courtesy of Mr. Lois.
(photo courtesy of Sellebrity-Lois 2003)
Mickey Mantle, Wilt Chamberlain, Don Meredith (pictured), Johnny
Unitas and many other "grown men" were shown crying
out "I Want My Maypo" in the famous campaign changing
the mindset of the famous cereal in the 1960's.(photo courtesy
of Sellebrity-Lois 2003)
The start of an icon..."I Want My MTV!"
In a response to the famous Nike/Michael Jordan ads, Reebok was
challenged with boosting it's failing "Pump"
shoes. This original campaign featured athletes such as
Greg Norman, Dennis Rodman and others touting the benefits of
"pump up and air out!" (photo courtesy of Sellebrity-Lois
2003)
In 1982 Gannett launched USA Today, the first national
newspaper. Readers flocked to the paper, but advertisers
were not as enthusiastic. Tinkering on the verge of
failure, the Lois campaign is credited with saving the
newspaper. (photo courtesy of Sellebrity-Lois 2003)
Created in 1977, Stouffer's intended to market a gourmet frozen
fitness line. Lois coined the name Lean Cuisine (and the
logo). To this day, Lean Cuisine is one of the most recognizable
brands in the food industry. (photo courtesy of Sellebrity-Lois
2003)
|
