Project References - Cognitive Dissonance Theory

introduction definitions the stanford experiment hypotheses cause and effect relation to advertising samples in advertising critique references main menu		References (continued) Festinger, L., Riecken, H.W., & Schacther, S. "Cognitive consequences of forced compliance. "Journal of Abnormal and Social Psychology, 1956 Frey, D. & Irle, M. [Eds.] Theorien der Sozialpsychologie. Bd. I - Kognitive Theorien. 2nd edition, 198 Harmon-Jones, E., & Mills, J. , Cognitive Dissonance Progress on a Pivotal Theory in Social Psychology. Washington, D.C., 1999. O'Keefe, D. ''Cognitive Dissonance," in Persuasion: Theory and Research, Sage, Newbury Park, Calif., 1990 Oshikawa, S. "Can cognitive dissonance theory explain consumer behavior? "Journal of Marketing, 1969 Severin and Tankard, "Cognitive Consistency and Mass Communication," in Severin and Tankard, Communication Theories, 1997. Steele, C.M. "The Psychology of Self-Affirmation: Sustaining the Integrity of the Self." In L. Berkowitz (Ed.), Advances in experimental Social Psychology. Vol. 21. San Diego, CA, 1988 Windsor, R. and Hesperich, L. "APPLICATIONS OF THE THEORY OF COGNITIVE DISSONANCE IN MARKETING" Loyola Marymount University, Los Angeles, CA 2001 back to main menu