introduction definitions the stanford experiment hypotheses cause and effect relation to advertising samples in advertising critique references main menu		References Aronson ,E.  "The Rationalizing Animal", Psychology Today, May 1973 Aronson, E., "Back to the future. Retrospective review of Leon Festinger's -- A Theory of Cognitive Dissonance, American Journal of Psychology, (1997). Aronson, E., "Dissonance Theory: Progress and Problems," Theories of Cognitive Consistency: A Sourcebook, 1968. Bem, D. ''Self-Perception: An Alternative Interpretation of Cognitive Dissonance Phenomena," Psychological Review, Vol. 74, 1967 Brehm, J. & Wicklund, R.  "Perspectives on cognitive dissonance." Hillsdale, New Jersey, 1976. Cooper, J. and Fazio,R. ''A New Look at Dissonance Theory," in Advances in Experimental Social Psychology, Vol. 17,  Orlando, Fla., 1984 Ehrlich, D., Guttman, I., Schonbach, P., & Mills, J. "Post decision exposure to relevant information", Journal of Abnormal and Social Psychology, 1957 Festinger,L.  "A Theory of Cognitive Dissonance", Stanford University, Stanford, CA, 1957. Festinger, L. and Carlsmith, J. $1/$20 Experiment:  "Cognitive consequences of forced compliance", Journal of Abnormal and Social Psychology, Vol. 58, 1959. more references...