introduction definitions the stanford experiment hypothesis cause and effect relation to advertising samples in advertising critique references main menu		Hypothesis 1: Selective exposure prevents dissonance. Dr. Festinger states that people will avoid information or situations that will likely increase dissonance.  People will gravitate toward those items that are consistent with existing beliefs and will generally gravitate toward people who share those beliefs.  Selective exposure is generally effective when ideas are received that run counter to beliefs and exists only when the information is known to be a threat (Frey, 1984)(Harmon-Jones and Mills,1999). To the next hypothesis...