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Critique:
Dissonance over Dissonance
Many theorists regard Dr. Festinger's theory as
solid. According to Harmon-Jones and Mills (E. Harmon Jones
and J. Mills, 1999) "dissonance theorists currently agree that
genuine cognitive changes occur in dissonant studies...it is agreed that
these cognitive changes are motivated in nature and that the source of
the motivation is a form of psychological discomfort."
However, there are major areas of disagreement in the nature of the
motivation beneath the cognitive that results from dissonance.
Controversy surrounds new findings which point out the fact that the
original Festinger theory never specified a reliable way to detect the
degree of dissonance a person experiences. This was an issue of
simplicity of the results. Cornell University psychologist
Daryl Bem states that attitudes change when a person acts with minimal
justification, but that self-perception is a much simpler
explanation than cognitive dissonance. Bem states that people
judge the internal nature the way others do by observing their behavior.
(Bem, 1967). Bem conducted his own version of the classic Stanford
experiment ($1/$20) to test his alternative explanation.
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