Consumer Preference Analysis
of three brands of anti-aging foundations

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Introduction

Research in advertising has become a crucial element in all aspects of planning, assessment and evaluation. One of the main objectives of advertising research is to understand the correlation between advertising and its effects on the consumer.

The purpose of this study was to analyze the change in brand preferences in three brands of anti-aging foundations before and after exposure to advertisements. Specifically, Lancome Renergie Lift Makeup, Shiseido The Makeup and Clinique Repairwear were examined for this study.

Methodology of the study, results and analysis will be discussed in the following pages. The actual questionnaire as well as frequency outputs are also included.