
The
Center for Interactive Advertising provides a variety of resources
for previous, recent and on-going Internet-related research activities
as well as other relavant social science research.
Media Models Research - A collection of research
papers focusing on media exposure distribution models, published
in various academic journals and conference proceedings.
Interactive Media Studies - Research resources related
to the studies of Internet user behaviors, audience measurement
issues, and e-commerce/digital economy issues.
Academic Journals - A variety of journals related
with advertising, journalism, communication, economics, sociology,
and so forth.
Conference Info - Useful information of various
academic conferences in relation to advertising, communication,
and other social sciences.