John D. Leckenby, "Exposure Distribution Models: Some Estimation Methods in Application," American Academy of Advertising, Gainesville, Florida, l981.

Kishi, Shizue and John D. Leckenby, "Error Factors in Exposure Distribution Models," Proceedings of American Academy of Advertising, Gainesville, Florida, l981, pp.46-51.

Kishi, Shizue, and John D. Leckenby, "A Test of the Direct/Indirect BBD and Other Exposure Distribution Models," Proceedings of American Academy of Advertising, Lincoln, Nebraska, 1982.

Leckenby, John D., and Shizue Kishi, "Performance of Four Exposure Distributon Models," Journal of Advertising Research, vol. 22, no. 2, April/May 1982, pp.35-44.

Leckenby, John D., and Shizue Kishi, "How Media Directors View Reach/Frequency Estimation," Journal of Advertising Research, vol. 22, no. 3, June/July 1982, pp.64-69.

Leckenby, John D., and Shizue Kishi, "The Dirichlet Multinomial Distribution as a Magazine Exposure Model," Journal of Marketing Research, vol. 21, no. 1, February 1984, pp.100-106.

Leckenby, John D., and Shizue Kishi, "The DMD Exposure Distribution Model in Advertising Media," Nikkei Advertising Research Bulletin, No. 95, May 1984, pp. 1-8. Tokyo, Japan (in Japanese).

Leckenby, John D., and Marsha Boyd, "An Improved Beta Binomial Reach/Frequency Model for Magazines," Current Issues and Research in Advertising, November 1984, pp.1-24.

Rice, Marshall, and John D. Leckenby, "Predicting Within-Vehicle Television Duplication," Proceedings of the American Academy of Advertising, Denver, Colorado, 1984, pp.82-85.

Leckenby, John D., and Marsha Boyd, "How Media Directors View Reach/Frequency Model Evaluation Standards," Journal of Advertising Research, October/November 1984, pp.43-52.

Boyd, Marsha M., and John D. Leckenby, "Random Duplication in Reach/Frequency Estimation," Current Issues and Research in Advertising, November 1985, pp.95-114.

Rice, Marshall D., and John D. Leckenby, "Estimating the Exposure Distribution of Magazine Schedules in Limited Data Situations," Proceedings of American Academy of Advertising, Charleston, S.C., March 1985, pp.R95-R99.

Boyd, Marsha M., and John D. Leckenby, "Advertising Exposure Estimation Models: Performance of Ten Univariate and Multivariate Exposure Models," Proceedings of American Marketing Association, Washington, D.C., August 1985.

Leckenby, John D., and Marshall D. Rice, "A Beta Binomial Network TV Exposure Model Using Limited Data," Journal of Advertising, vol. 14, no. 3, 1985, pp.25-31.

Rice, Marshall D., and John D. Leckenby, "An Empirical Test of a Proprietary Television Media Model," Journal of Advertising Research, August/September, 1986, pp.17-21.

Leckenby, John D., and Marshall D. Rice, "The Declining Reach Phenomenon in Media Exposure Models," Journal of Advertising, Fall 1986, pp.13-20.

Leckenby, John D., and Tina Hsu, "A Large-Scale Test of the Declining Reach Phenomenon in Exposure Distribution Models," Proceedings of the American Academy of Advertising, Las Vegas, Nevada, 1987, pp.R15-R22.

Leckenby, John D., and Kuen Hee Ju, "Advertising Media Models: A Review," Current Issues and Research in Advertising, 1990, 311-357.

Ju, Kuen-Hee, and John D. Leckenby, "Performance of a Simple Reach/Frequency Model," Proceedings of American Academy of Advertising, 1990, pp.RC27-RC32.

Leckenby, John D., and Hee-jin Kim, "Unresolved Issues in Media Reach/Frequency Models," Proceedings of American Academy of Advertising, Leonard N. Reid, editor, 1992, pp.100-106.

Kim,Heejin, and John D. Leckenby, "A Test of Canonical Expansion Reach/Frequency Model," Proceedings of American Academy of Advertising,1993, pp.51-59.

Kim, Heejin, and John D. Leckenby, "A Modified Dirichlet Model For Advertising Media Schedules," in Proceedings of American Academy of Advertising, 1994, pp.129-141.

Leckenby, John D., and Heejin Kim, "How Media Directors View Reach/Frequency Estimation: Now and A Decade Ago," Journal of Advertising Research vol.34, no. 5 (September/October), 1994, pp.9-21.

Ju-Pak, Kuen-Hee, and John D. Leckenby, "Between-Schedule Comparison in Advertising Media Reach/Frequency Models," Proceedings of American Academy of Advertising, 1995, pp.129-138.

Cannon, Hugh, John D. Leckenby and Avery Abernathy, "Overcoming The Media Planning Paradox: From (In)Effective to Optimal Reach and Frequency," Proceedings of American Academy of Advertising, 1996, pp.34-39.

Hong, Jongpil and John D. Leckenby, "Audience Measurement and Media Reach/Frequency Issues in Internet Advertising," Proceedings of American Academy of Advertising, 1996, pp.15-27.

Hong, Jongpil and John D. Leckenby, "Reach/Frequency Estimation for the Internet World Wide Web," Proceedings of American Academy of Advertising, 1997, pp.80-90.

Hong, Jongpil and John D. Leckenby, "Audience Duplication Issues in World Wide Web Reach/Frequency Estimation," Proceedings of American Academy of Advertising, 1998, pp.37-45.

Leckenby, John D. and Jongpil Hong, "Using Reach/Frequency for Web Media Planning," Journal of Advertising Research, vol. 38, January/February, 1998, pp. 7-20.

Lee, Suckkee and John D. Leckenby, "Impact of Measurement Period on Reach, Frequency and Ranking of Websites,"Journal of Current Issues and Research in Advertising, Fall 1999, pp. 1-10.

Kim, Hyo-Gyoo and John D. Leckenby, "Internet Reach/Frequency Estimation Accuracy by Data Collection Methods," Proceedings of the American Academy of Advertising, 2000, pp.141-146.

Kim, Hyo-Gyoo and John D. Leckenby, "How Media Directors View Traditional and Interactive Media Planning," Proceedings of the American Academy of Advertising, 2001, pp.189-195.