| Date |
Research Projects |
| 2000. |
Locus of Control
and Interactive Advertising |
| |
A paper presented at the
2001 Annual Conference of the American Academy of Advertising
in Salt Lake City, Utah, in March 2001,
by Dongyoung Sohn and John D. Leckenby |
| |
Online
Survey Questionnaire |
| |
|
| 2000. |
How Media Directors Traditional
and Interactive Media Planning |
| |
A paper presented at the
2001 Annual Conference of the American Academy of Advertising
in Salt Lake City, Utah, in March 2001,
by Hyo-Gyoo Kim and John D. Leckenby |
| |
Online
Survey Questionnaire |
| |
|
| 2002. |
Social Dimensions of Interactivity
|
| |
A paper presented at the
2001 Annual Conference of the American Academy of Advertising
in Jacksonville, Florida.
by Dongyoung Sohn and John D. Leckenby |
| |
Online
Survey Questionnaire |
| |
|
| 2002. |
The Role of Expected
Interactivity in Interactive Ad Processing |
| |
A working paper
by Dongyoung Sohn, John D. Leckenby, and Joonhyung Jee |
| |
Online
Survey Questionnaire |
