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Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques.
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Proseminar
in Strategic Communication Part I
As a part of class projects in Proseminar in Strategic
Communication, each participant wrote an article
about review of the literature of the field of Communication covering both interpersonal and mass communication as well as more recent literature which concerns the convergence of these two areas. Their
papers are published here.
Proseminar
in Strategic Communication Part II
As a part of class projects in Proseminar in Strategic
Communication, each participant examined various aspects of the issue of “convergence” of advertising, public relations, direct marketing, interactive communication, sales promotion, and personal selling. Their
papers are published here.
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Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques. |
Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques. |
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Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques. |
Proseminar
in Promotional Communication
As a part of class projects in Proseminar in Promotional
Communication, each participant wrote an article
about an important issue facing the field of advertising. Their
papers are published here.
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Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques. |
Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques. |
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Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative Research seminar,
each student developed a Web site for print ads copy testing research
with diverse statistical techniques. |
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Proseminar
in Promotional Communication I
As a part of class projects in Proseminar in Promotional
Communication, each participant wrote an article
about an important issue facing the field of advertising.
Their papers are published here.
Proseminar
in Promotional Communication II
As a part of class projects in Proseminar in Advertising & Brand Communication,
each participant constructed a Web Site on the Internet for the purpose of publishing
a research article which would be suitable for an online journal for Advertising
field. |
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Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques. |
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Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques.
Time
Series Analysis and Advertising Budgeting Model
As a part of class projects in Brand Communication
Models in Spring 2005, each participant developed
a Web site which demonstrates quantitative model building
using time series data.
Multiple
Criteria Budgeting Model and Financial Prospectus
To develop a more in-depth understanding of multiple
criteria functions, each seminar participant created
a Web site proposing an advertising budget and financial
prospectus using multiple criteria for the launch of
a new consumer product, Solo Liquid Laundry Detergent.
Making and Using Media
Models
As a part of class projects in Brand Communication
Models in Spring 2005, each participant developed
a Web site proposing a media model for the Cenco Corporation.
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Quantitative
and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Web site
for print ads copy testing research with diverse statistical
techniques. |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision-Making seminar,
each student developed a Website for diverse theories.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each participant created a Web site of a famous advertising
practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
Time
Series Analysis and Advertising Budgeting Model
As a part of class projects in Quantitative Methods
in Advertising
and Brand Communication, each participant developed
a Web site which demonstrates quantitative model building
using time series data.
Online
Data Collection, Analysis and Advertising Management
As a part of class projects in Quantitative Methods
in Advertising
and Brand Communication, each participant developed
a Web site which addresses the topic of "Online Data
Collection, Analysis and Advertising Management." |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
students' papers on theories are published here.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each participant created a Web site of a famous advertising
practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
Proseminar
in Advertising & Brand Communication I
As a part of class projects in Proseminar in Advertising
& Brand Communication, each participant wrote
an article about an important issue facing the field
of advertising. Their papers are published here.
Proseminar
in Advertising & Brand Communication II
As a part of class projects in Proseminar in Advertising
& Brand Communication, each participant constructed
a Web Site on the Internet for the purpose of publishing
a research article which would be suitable for an online
journal for Advertising field. |
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Quantitative and Qualitative Research
As a part of class projects in Quantitative and Qualitative
Research seminar, each student developed a Website
for print ads copytesting research with diverse statistical
techniques. |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision-Making seminar,
each student developed a Website for diverse theories.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each participant created a Web site of a famous advertising
practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
Time
Series Analysis and Advertising Budgeting Model
As a part of class projects in Quantitative Methods
in Advertising
and Brand Communication, each participant developed
a Web site which demonstrates quantitative model building
using time series data.
Online
Data Collection, Analysis and Advertising Management
As a part of class projects in Quantitative Methods
in Advertising
and Brand Communication, each participant developed
a Web site which addresses the topic of "Online Data
Collection, Analysis and Advertising Management." |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
students' papers on theories are published here.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each participant created a Web site of a famous advertising
practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
Proseminar
in Advertising & Integrated Communication I
As a part of class projects in Proseminar in Advertising
& Integrated Communication, each participant
wrote an article about an important issue facing the
field of advertising. Their papers are published
here.
Proseminar
in Advertising & Integrated Communication II
As a part of class projects in Proseminar in Advertising
& Integrated Communication, each participant
constructed a Web Site on the Internet for the purpose
of publishing a research article which would be suitable
for an online journal for Advertising field. |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
students' papers on theories are published here.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each participant created a Web site of a famous advertising
practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
The
Future of Interactive Advertising on the WWW
As a part of class projects in Interactive Advertising
seminar, each participant created a Web site on
the Future of Interactive Advertising on the WWW.
The
Advertising Message Forms on the WWW
As a part of class projects in Interactive Advertising
seminar, each student invented a new form of interactive
advertising. It is designed to take advantage of the
upcoming "broadband communication age" characteristics
of the WWW. |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
students' papers on theories are published here.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each participant created a Web site of a famous advertising
practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
Quantitative
& Data Base Methods in Advertising
As a part of class projects in Quantitative &
Data Base Methods in Advertising Graduate Seminar,
each participant developed a Web site which demonstrates
quantitative model building using time series data.
Online
Data Collection, Analysis and Advertising Management
As a part of class projects in Quantitative &
Data Base Methods in Advertising Graduate Seminar,
each participant developed a Web site which addresses
the topic of "Online Data Collection, Analysis and Advertising
Management." |
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The
Broadband Developments on the WWW and Interactive Advertising
As part of class projects in Interactive Advertising
seminar, each student wrote a paper on the Broadband
Developments on the WWW and Interactive Advertising.
They paid attention to the historical development of
the WWW from commercial and noncommercial perspectives
with respect to bandwidth and how this relates to the
evolution of advertising on the web. Their papers are
published here.
The
Advertising Message Forms on the WWW
As a part of class projects in Interactive Advertising
seminar, each student invented a new form of interactive
advertising. It is designed to take advantage of the
upcoming "broadband communication age" characteristics
of the WWW. |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
students' papers on theories are published here.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each participant created a Web site of a famous advertising
practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
Interactive
Advertising and E-Commerce
As a part of research projects in Interactive
Advertising in Spring 2000, each student developed
a Website to probe the relationship between interactive
advertising and e-commerce.
Innovative
Thinking on Interactive Advertising
As a part of research projects in Interactive Advertising
in Spring 2000, each student developed new formats of
interactive advertising. |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
students' papers on theories are published here.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in the Theories of
Persuasive Communication & Consumer Decision Making
seminar, each participant created a Web site of a famous
advertising practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
Proseminar
in Advertising Studies for Doctoral Students
As part of class projects in Proseminar for Doctoral
Students, each participant wrote an article in
the format of Journal of Advertising.
Their papers are published here.
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
students' papers on theories are published here.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in the Theories of
Persuasive Communication & Consumer Decision Making
seminar, each participant created a Web site of a famous
advertising practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
New
vs. Old Media
As a part of class projects in Interactive Advertising
seminar, each student wrote a paper on the similarities
and differences between a traditional medium and the
Internet. Their papers are published here.
Innovative
Thinking on Interactive Advertising
As a part of class projects in Interactive Advertising
seminar, each student invents new formats of interactive
advertising. |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
students' papers on theories are published here.
Web
Sites of Famous Advertising Practitioners
As a part of research projects in the Theories of
Persuasive Communication & Consumer Decision Making
seminar, each participant created a Web site of a famous
advertising practitioner.
Theories
of How Advertising Works
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant developed his/her own theory
of how advertising works.
Advertising
and Electronic Commerce
As a part of class projects in Interactive Advertising
seminar, each student explores the relationship between
advertising and electronic commerce and their papers
are presented here.
Innovative
Thinking on Interactive Advertising
As a part of class projects in Interactive Advertising
seminar, each student invents new formats of interactive
advertising. |
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Advertising
Theory
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
three selected student papers are presented.
Famous
Advertising Practitioners
As a part of class projects in Theories of Persuasive
Communication & Consumer Decision Making seminar,
each seminar participant presented three advertising
practitioners of his/her choice. Five selected student
papers are presented here.
Web
Audience Measurement
As a part of research projects in Interactive Advertising
Graduate Seminar, each participant developed a Web
site which deals with the issues of Web audience measurement.
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