2001
Annual Conference of the American Academy of Advertising
Salt Lake City, Utah
March 29 - April 1, 2001
Perspectives on Advertising Research:
Views From Recent Winners of the AAA Outstanding Contribution
to Research Award
nners of the AAA Outstanding Contribution to Research
Award
- Co-Chairs:
Les Carlson and Stephen J. Grove (Clemson U)
- Panalist:
Hugh M. Cannon (Wayne State U)
Herbert J. Rotfeld (Auburn U)
David W. Stewart (U of Southern California)
John D. Leckenby (U of Texas at Austin)
- Panalist:
Arthur J. Kover (Editor, Journal of Advertising
Research)
Ronald Faber (Editor, Journal of Advertising)
Claude Martin and James H. Leigh (Editors, Journal
of Current Issues and Research in Advertising)
Mary A. Shaver (Editor, Journal of Advertising
Education)
John D. Leckenby and Hairong Li (Editors, Journal
Interactive Advertising)
2002
Annual Conference of the American Academy of Advertising
