The purpose of the Center for Interactive Advertising (ciAd) is to advance knowledge and understanding of advertising and other persuasive communication which involves "mutual action" on the part of senders and receivers of those messages. The Center for Interactive Advertising, in addition to this site, includes ciAdLab which is designed for use by graduate students (masters and doctoral) in the Department of Advertising at The University of Texas at Austin in development of work in interactive communication. ciAd is designed to be a resource for students, professors and practitioners of advertising, marketing and persuasive communication.