This study was designed to analyze consumer preferences for three different brands of snack bars: Quaker, Nature Valley, and Kellogg's. Sixty people completed the online questionnaire in its entirety. The data was then analyzed using a variety of statistical tests including: paired t-test, between groups t-test, chi-squared significance test, regression analysis, discriminant analysis, ANOVA/MANOVA (analysis of variance), and factor analysis.

Respondents showed a preference for Quaker, followed by Nature Valley. Kellogg's was the least preferred brand. Nature Valley showed the greatest number of respondents’ perceptions increased after viewing the print ad. Nature Valley showed the strongest correlation between how respondents rated the brand and their response to the advertisement. When comparing male versus female there was not a notable change in preferences for women.

All findings in the study are limited in their accuracy. With three days to collect data and four weeks to run statistical analyses, the study is limited in the number of responses. Due to restrictions on time and money a random sample was not possible, thus the respondents are homogeneous and not representative of the population as a whole.