Vodka Preference Survey
Video courtesy of youtube.com
The choices people make when they drink defy analysis, statistical or otherwise. Thatˇ¦s why the following survey was somewhat limited in scope, its goal being to determine how consumers feel about three different brands of vodka: Grey Goose, Skyy, and VOX. Central to the survey was copy testing for three ads (one for each brand). Several statistical techniques were used for the analysis and are discussed in detail in the following pages.
**This website was created to fulfill a course requirement of Professor Leckenby's Summer 2007 Advertising 380J graduate seminar ˇ§Quantitative and Qualitative Research" at the University of Texas at Austin.