Fast, Effective Relief! The Survey

My name is Cameron. I'm a Master's candidate in advertising at the University of Texas at Austin.

This survey is a part of my research methods class. It will ask you a few questions about over-the-counter pain relief medication. The survey will take less than ten minutes to complete.

I really appreciate your help. If I do not get enough responses, I will fail the class. And then I will not get my degree, I will have brought shame to my family and my country and I will live the rest of my life in poverty.

Besides, taking this survey is recommended by four out of five doctors for fast, effective relief of a burning need to express your opinion.

Here are a few things you need to know:

Your responses will be kept strictly confidential.
There will be no personal questions about your medical history. I am only interested in your brand preferences.
This survey is for educational purposes only.
You must be 18 years or older to take this survey.

Step 1

Please read each question carefully, then type your answer in the box provided. When you are finished with this page, click "Next."

Over-the-counter medications are medications you can buy at a pharmacy without a prescription. If you don't remember what brand you purchased last, just type in the first brand that comes to mind.

a.	The last time you purchased over-the-counter allergy medication, what brand did you buy?
a.
	n = 126; Claritin n = 26 (20.6%), Reactine n = 15 (11.9%), Generic/Private Label n = 11 (8.7%), All other responses n = 74 (58.7%)
b.	The last time you purchased an over-the-counter liquid antacid, what brand did you buy?
b.
	n = 126; Pepto-Bismol n = 47 (37.3%), Maalox n = 10 (7.9%), Tums n = 5 (4.0%), All other responses n = 64 (50.8%)
c.	The last time you purchased over-the-counter pain relief medication, what brand did you buy?
c.
	n = 126; Advil n = 49 (38.9%), Tylenol n = 40 (31.7%), Generic/Private Label n = 23 (18.3%), All other responses n = 14 (11.1%)

Step 2

In each set shown below, please divide 10 points among the three brands based on how likely it is that you would buy the brand next time you make a purchase. Zero means you would never select that brand; 10 means you would always select it. Make sure the points in each set add up to 10.

Choose from the following three brands of over-the-counter allergy medication:

Alavert	Benadryl	Claritin	Points Remaining
			10
n = 126; Mean: 0.8; Std. Dev.: 1.3	n = 126; Mean: 4.1; Std. Dev.: 3.0	n = 126; Mean: 5.4; Std. Dev.: 3.0

Choose from the following three brands of over-the-counter liquid antacid:

Maalox	Mylanta	Pepto-Bismol	Points Remaining
			10
n = 126; Mean: 2.3; Std. Dev.: 2.6	n = 126; Mean: 1.4; Std. Dev.: 2.0	n = 126; Mean: 6.3; Std. Dev.: 3.3

Choose from the following three brands of over-the-counter pain relief medication:

Advil	Bayer	Tylenol	Points Remaining
			10
n = 126; Mean: 5.4; Std. Dev.: 3.2	n = 126; Mean: 0.5; Std. Dev.: 1.1	n = 126; Mean: 4.0; Std. Dev.: 3.2

Step 3

When you click "Next," you will be shown an advertisement for 15 seconds. Please look at it carefully, but don't worry about remembering it exactly.

When you click "Next," you will be shown a second advertisement for 15 seconds. After that, you'll be shown one last advertisement and then we'll continue with the survey.

When you click "Next," you will be shown one last advertisement for 15 seconds.

Step 4

You may have learned something new about one or more of the brands whose advertisements you just saw. Please divide 10 points among the three brands below based on how likely you are to buy that brand next time you make a purchase. Make sure the points you select add up to 10.

Choose from the following three brands of over-the-counter pain-relief medication:

Advil	Bayer	Tylenol	Points Remaining
			10
n = 126; Mean: 4.8; Std. Dev.: 3.2	n = 126; Mean: 1.8; Std. Dev.: 2.3	n = 126; Mean: 3.4; Std. Dev.: 2.8

Step 5

a.	Do you feel differently about any of the three brands after viewing the advertisements you saw earlier?
	Yes n = 81; 64.3% No n = 45; 35.7%

	If you answered no, click "Next" to move to the next step.

b.	If you answered yes, which brand do you feel most differently about?
	Advil n = 5; 8.9% Bayer n = 26; 46.4% Tylenol n = 15; 26.8%

c.	Do you feel more or less favourable toward this brand?
	More favourable n = 38; 77.5% Less favourable n = 11; 22.4%

d.	Please briefly describe what lead you to feel this way.

Step 9

You're getting there! Just a few more minutes.

Now think back to the advertisements you saw earlier. Please check the boxes next to the words you feel describe each of the three advertisements. If you do not feel a word applies, leave the box unchecked.

	Advil	Bayer	Tylenol
a. Boring	n = 45 (35.7%)	n = 30 (23.8%)	n = 37 (29.4%)
b. Informative	n = 40 (29.4%)	n = 42 (33.3%)	n = 70 (55.6%)
c. Hard to believe	n = 21 (16.7%)	n = 26 (20.6%)	n = 12 (9.5%)
d. Memorable	n = 24 (19.0%)	n = 60 (47.6%)	n = 71 (56.3%)
e. Different/unique	n = 29 (23.0%)	n = 20 (15.9%)	n = 75 (59.5%)
f. Important	n = 7 (5.6%)	n = 8 (6.3%)	n = 82 (65.1%)
g. Confusing	n = 45 (35.7%)	n = 9 (7.1%)	n = 14 (11.1%)
h. Creative	n = 41 (32.5%)	n = 22 (17.5%)	n = 48 (38.1%)
i. Common/ordinary	n = 49 (38.9%)	n = 69 (54.8%)	n = 18 (14.3%)
j. Easy to understand	n = 59 (46.8%)	n = 97 (77.0%)	n = 81 (64.3%)

Step 10

Think back again to the advertisements you saw earlier. Please check the boxes next to the statements you agree with about each advertisement. If you don't agree, leave the box unchecked.

		Advil	Bayer	Tylenol
a.	I would easily forget this advertisement.	n = 84 (66.7%)	n = 58 (46.0%)	n = 31 (24.6%)
b.	This advertisement made me think differently about pain relief medication.	n = 8 (6.3%)	n = 20 (15.9%)	n = 43 (34.1%)
c.	This advertisement was annoying.	n = 55 (43.7%)	n = 23 (18.3%)	n = 17 (13.5%)
d.	This advertisement would appeal to young people.	n = 32 (25.4%)	n = 54 (42.9%)	n = 6 (4.8%)
e.	I would like to see this advertisement again.	n = 14 (11.1%)	n = 28 (22.2%)	n = 25 (19.8%)
f.	This advertisement would catch my attention if I saw it in a magazine.	n = 18 (14.3%)	n = 53 (42.1%)	n = 58 (46.0%)
g.	This advertisement contained useful information.	n = 23 (18.3%)	n = 31 (24.6%)	n = 79 (62.7%)
h.	This advertisement would appeal to women more than men.	n = 51 (40.5%)	n = 59 (46.8%)	n = 64 (50.8%)
i.	This advertisement taught me something new about pain relief medication.	n = 3 (2.4%)	n = 9 (7.1%)	n = 15 (11.9%)
j.	This advertisement makes me want to buy this brand of pain relief medication.	n = 15 (11.9%)	n = 17 (13.5%)	n = 14 (11.1%)

Step 11

You're almost done! These demographic and lifestyle questions will help put your responses in context. Remember that all of your answers will be held strictly confidential.

a.	What is your sex?
	Male: n = 49 (38.9%); Female: n = 73 (57.9%); No answer: n = 4 (3.2%)

b.	What is your age?
	18 to 24: n = 48 (38.1%); 25 to 34: n = 41 (32.5%); 35 to 49: n = 12 (9.5%); 50 to 64: n = 17 (13.5%); 65 or older: n = 5 (4.0%); No answer: n = 3 (2.4%)

c.	What is the highest level of education you have completed?
	High school: n = 6 (4.8%); Community college or trade school: n = 20 (15.9%); Some university: n = 29 (23.0%); University degree: n = 51 (40.5%); Post-graduate degree: n = 17 (13.5%); No answer: n = 3 (2.4%)

d.	What is your annual household income?
	$19,999 or less: n = 30 (23.8%); $20,000 - $34,999: n = 24 (19.0%); $35,000 - $49,999: n = 7 (5.6%); $50,000 - $64,999: n = 7 (5.6%); $65,000 - $79,999: n = 35 (27.8%); No answer: n = 16 (12.7%)

e.	How many times have you taken over-the-counter pain medication over the last 30 days?
	0: n = 22 (17.5%); 1 - 3: n = 55 (43.7%); 4 - 6: n = 22 (17.5%); 7 - 9: n = 9 (7.1%); 10 - 12: n = 8 (6.3%); 13 - 15: n = 1 (0.8%); 16 or more: n = 6 (4.8%); No answer: n = 3 (2.4%)

f.	What type of over-the-counter pain medication do you usually use?
	Regular: n = 41 (32.5%); Extra/maximum strength: n = 56 (44.4%); Migraine: n = 3 (2.4%); Nighttime: n = 2 (1.6%); No answer: n = 24 (19.0%)

g.	Do you regularly take aspirin for heart attack or stroke prevention?
	Yes: n = 7 (5.6%); No: n = 96 (76.2); No answer: n = 23 (18.3%)

h.	Do you have any additional comments?

Click "Next" to move to the final step.

Consent

Your survey has not yet been submitted.

By clicking "I agree" below, you agree that you are 18 years of age or older and that you consent to be a part of this study. Your responses will be kept strictly confidential.

When you click "I agree," your survey will be submitted.

Hi there.