This is the final report on an analysis of consumer preferences for three brands of over-the-counter pain relief medication: Advil, Bayer and Tylenol.
Please use the links above to see the different sections of the report.
This Web site was completed to satisfy the course requirements of ADV 380J: Quantitative and Qualitative Research, taught by Prof. John Leckenby at the University of Texas at Austin in the summer of 2007.
