Section A
The following questions ask you to recall the last time you
purchased a specific item. Please list which brand you last purchased for each
item in the space provided.
The last time you purchased body lotion, which brand did you
buy?
Jergens:: n = 9 (12.0%), Nivea: n = 7 (9.3%), Curel: n = 7 (9.3%), Other: n = 52 (69.4%)
The last time you purchased body wash, which brand did you buy?
Caress: n = 23 (30.6%), Dove: n = 7 (9.3%), SoftSoap: n = 5 (6.7%), Other: n = 40 (53. 3%)
The last time you purchased perfume, which brand did you buy?
Beautiful: n = 10 (12.3%), Lovely: n = 9 (13.4%), Hypnose: n =5 (8.3%), Other = 44 (66%)
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Section B
B1) Please divide 10 points between each brand of body lotion to
reflect how likely you are to buy the brand with 0 being the least likely and 10
being the most likely. Please check that your numbers add up to 10 (Example: 2 + 3 + 5 =
10).
Body Lotion
Jergens
Select One
0
1
2
3
4
5
6
7
8
9
10
Nivea
Select One
0
1
2
3
4
5
6
7
8
9
10
Curel
Select One
0
1
2
3
4
5
6
7
8
9
10
Total
10
Jergens Mean = 4.0, Standard Deviation = 2.9
Nivea Mean = 3.2, Standard Deviation = 2.9
Curel Mean = 2.9, Standard Deviation = 2.8
B2) Please divide 10 points between each brand of body wash to
reflect how likely you are to buy the brand with 0 being the least likely and 10
being the most likely. Please check that your numbers add up to 10 (Example: 2 + 3 + 5 =
10).
Body Wash
Caress
Select One
0
1
2
3
4
5
6
7
8
9
10
Dove
Select One
0
1
2
3
4
5
6
7
8
9
10
SoftSoap
Select One
0
1
2
3
4
5
6
7
8
9
10
Total
10
Caress Mean = 136.8, Standard Deviation = 1154.2
Dove Mean = 3.5, Standard Deviation = 2.9
SoftSoap Mean = 3.0, Standard Deviation = 2.7
B2) Please divide 10 points between each brand of body wash to
reflect how likely you are to buy the brand with 0 being the least likely and 10
being the most likely. Please check that your numbers add up to 10 (Example: 2 + 3 + 5 =
10). (Example: 2 + 3 + 5 =
10).
Perfume
Beautiful, by Estee Lauder
Select One
0
1
2
3
4
5
6
7
8
9
10
Lovely, by Sarah Jessica Parker
Select One
0
1
2
3
4
5
6
7
8
9
10
Hypnose, by Lancome Paris
Select One
0
1
2
3
4
5
6
7
8
9
10
Total
10
Beautiful Mean = 136.6, Standard Deviation = 1154.2
Lovely Mean = 3.8, Standard Deviation = 2.5
Hypnose Mean = 2.9, Standard Deviation = 2.6
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Section C
The following three pages contain magazine advertisements for
perfume.without looking back to the
ads.
Click
Here To View The First Ad
Click
Here To View The Next Ad
Click
Here To View The Final Ad
Click
Here To Continue
Section D
Now that you have seen the ads, please re-distribute 10 points
between each brand of perfume to reflect how likely you are to buy the brand
with 0 being the least likely and 10 being the most likely. Please check that your numbers add up to 10 (Example: 2 + 3 + 5 =
10).(Example: 2 + 3 + 5 = 10).
Beautiful, by Estee Lauder
Select One
0
1
2
3
4
5
6
7
8
9
10
Lovely, by Sarah Jessica Parker
Select One
0
1
2
3
4
5
6
7
8
9
10
Hypnose, by Lancome Paris
Select One
0
1
2
3
4
5
6
7
8
9
10
Total
10
Beautiful Mean = 270.3, Standard Deviation = 1621.2
Lovely Mean = 269.9, Standard Deviation = 1621.2
Hypnose Mean = 269.6, Standard Deviation = 1621.3
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Section E
Please answer the following questions regarding your impressions
of the previous ads.
E1) Do you feel differently about any brand as a result of seeing
one of the ads you were shown?
n = 38 (50.7%)
n = 27 (49.3%)
If you answered No, please
click here to continue on to Section F.
E2) If you answered yes, which brand did you feel most differently
about?
BEAUTIFUL, by Estee Lauder
LOVELY, by Sarah Jessica Parker
Hypnose, by Lancome Paris
n = 10 (25.3%)
n = 15 (20%)
n = 7 (9.3%)
E3) Do you feel more or less favorable towards this brand?
E4) In the box below, please briefly describe what led you to feel
this way toward the brand.
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Section F
For the following questions, please indicate how strongly you feel
about BEAUTIFUL, by Estee Lauder by selecting one of the given choices for each
question. Please do not skip any questions.
F1) BEAUTIFUL, by Estee Lauder is a good brand
Mean = 2.7, Standard Deviation = 0.9
n = 2 (4.0%)
n = 8 (10.7%)
n = 35 (46.7%)
n = 23 (30.7%)
n = 5 (6.7%)
F2) I prefer BEAUTIFUL, by Estee Lauder to other brands of
perfume.
Mean = 3.5, Standard Deviation = 0.9
n = 5 (6.7%)
n = 37 (49.3%)
n = 22 (29.3%)
n = 10 (13.3%)
n = 1 (1.3%)
F3) I would purchase BEAUTIFUL, by Estee Lauder.
Mean = 3.0, Standard Deviation = 0.9
n = 2 (2.7%)
n = 15 (20.0%)
n = 44 (58.7%)
n = 10 (13.3%)
n = 1 (1.3%)
F4) Wearing BEAUTIFUL, by Estee Lauder will make me feel pretty.
Mean = 3.3, Standard Deviation = 1.1
n = 2 (2.7%)
n = 17 (22.7%)
n = 15 (20.0%)
n = 34 (45.3%)
n = 6 (8.0%)
F5) BEAUTIFUL, by Estee Lauder is the best smelling perfume among
the three brands.
Mean = 2.9, Standard Deviation = 1.0
n = 3 (4.0%)
n = 20 (26.7%)
n = 26 (34.7%)
n = 22 (29.3%)
n = 2 (2.7%)
F6) BEAUTIFUL, by Estee Lauder is a high quality brand of
perfume.
Mean = 3.0, Standard Deviation = 1.1
n = 3 (4.0%)
n = 19 (25.3%)
n = 34 (45.3%)
n = 13 (17.3%)
n = 2 (2.7%)
F7) BEAUTIFUL, by Estee Lauder is not an attractive fragrance.
Mean = 3.1, Standard Deviation = 1.1
n = 3 (4.0%)
n = 27 (36.0%)
n = 26 (34.7%)
n = 14 (18.7%)
n = 3 (4.0%)
F8) I would feel good about wearing BEAUTIFUL, by Estee
Lauder.
Mean = 3.1, Standard Deviation = 0.8
n = 2 (2.7%)
n = 8 (10.7%)
n = 47 (62.7%)
n = 16 (21.3%)
n = 2 (2.7%)
F9) I think women who wear BEAUTIFUL, by Estee Lauder smell
unattractive.
Mean = 3.2, Standard Deviation = 1
F10) BEAUTIFUL, by Estee Lauder is in an attractive
bottle/package.
Mean = 3.8, Standard Deviation = 1.0
n = 1 (1.3%)
n = 3 (4.0%)
n = 30 (40.0%)
n = 17 (22.7%)
n = 24 (32.0%)
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Section G
For the following questions, please indicate how strongly you feel
about LOVELY, by Sarah Jessica Parker by selecting one of the given choices for
each question. Please do not skip any questions.
G1) LOVELY, by Sarah Jessica Parker is a good brand.
Mean = 2.8, Standard Deviation = 1.0
n = 4 (5.3%)
n = 8 (10.7%)
n = 40 (53.3%)
n = 17 (22.7%)
n = 4 (5.3%)
G2) I prefer LOVELY, by Sarah Jessica Parker to other brands of
perfume.
Mean = 3.6, Standard Deviation = 0.7
n = 5 (6.7%)
n = 40 (53.3%)
n = 26 (34.7%)
n = 4 (5.3%)
n = 0 (0.0%)
G3) I would purchase LOVELY, by Sarah Jessica Parker.
Mean = 3.1, Standard Deviation = 0.8
n = 0 (0.0%)
n = 17 (22.7%)
n = 51 (68.0%)
n = 4 (5.3%)
n = 0 (0.0%)
G4) Wearing LOVELY, by Sarah Jessica Parker will make me feel
pretty.
Mean = 2.8, Standard Deviation = 1.0
n = 3 (4.0%)
n = 33 (44.0%)
n = 35 (46.7%)
n = 3 (4.0%)
n = 0 (0.0%)
G5) LOVELY, by Sarah Jessica Parker is the best smelling perfume
among the three brands.
Mean = 3.4, Standard Deviation = 0.8
n = 3 (4.0%)
n = 33 (44.0%)
n = 35 (46.7%)
n = 3 (4.0%)
n = 0 (0.0%)
G6) LOVELY, by Sarah Jessica Parker is a high quality brand of
perfume.
Mean = 2.9, Standard Deviation = 0.8
n = 2 (2.7%)
n = 10 (13.3%)
n = 46 (61.3%)
n = 16 (21.3%)
n = 0 (0.0%)
G7) LOVELY, by Sarah Jessica Parker is not an attractive
fragrance.
Mean =3.3 , Standard Deviation = 1.0
n = 4 (5.3%)
n = 32 (42.7%)
n = 31 (41.3%)
n = 4 (5.3%)
n = 0 (0.0%)
G8) I would feel good about wearing LOVELY, by Sarah Jessica
Parker.
Mean = 3.0, Standard Deviation = 0.7
n = 0 (0.0%)
n = 14 (18.7%)
n = 53 (70.7%)
n = 6 (8.0%)
n = 0 (0.0%)
G9) I think women who wear LOVELY, by Sarah Jessica Parker smell
unattractive.
Mean = 3.4, Standard Deviation = 0.9
n = 3 (4.0%)
n = 36 (48.0%)
n = 27 (36.0%)
n = 7 (9.3%)
n = 0 (0.0%)
G10) LOVELY, by Sarah Jessica Parker is in an attractive
bottle/package.
Mean = 3.4, Standard Deviation = 0.9
n = 0 (0.0%)
n = 10 (13.3%)
n = 19 (25.3%)
n = 28 (37.3%)
n = 17 (22.7%)
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Section H
For the following questions, please indicate how strongly you feel
about Hypnose, by Lancome Paris by selecting one of the given choices for each
question. Please do not skip any questions.
H1) Hypnose, by Lancome Paris is a good brand.
Mean = 2.9, Standard Deviation = 0.9
n = 0 (0.0%)
n = 19 (25.3%)
n = 33 (44.0%)
n = 18 (24.0%)
n = 4 (5.3%)
H2) I prefer Hypnose, by Lancome to other brands of perfume.
Mean = 3.4, Standard Deviation = 1.0
n = 1 (1.3%)
n = 41 (54.7%)
n = 23 (30.7%)
n = 7 (9.3%)
n = 0 (0.0%)
H3) I would purchase Hypnose, by Lancome Paris.
Mean = 3.1, Standard Deviation = 0.7
n = 2 (2.7%)
n = 14 (18.7%)
n = 53 (70.7%)
n = 5 (6.7%)
n = 0 (0.0%)
H4) Wearing Hypnose, by Lancome Paris will make me feel pretty.
Mean = 3.2, Standard Deviation = 1.1
n = 2 (2.7%)
n = 15 (20.0%)
n = 24 (32.0%)
n = 25 (33.3%)
n = 7 (9.3%)
H5) Hypnose, by Lancome Paris is the best smelling perfume among
the three brands.
Mean = 3.2, Standard Deviation = 0.8
n = 0 (0.0%)
n = 30 (40.0%)
n = 33 (44.0%)
n = 11 (14.7%)
n = 0 (0.0%)
H6) Hypnose, by Lancome Paris is a high quality brand of
perfume.
Mean = 3.0, Standard Deviation = 0.6
n = 1 (1.3%)
n = 10 (13.3%)
n = 49 (65.3%)
n = 15 (20.0%)
n = 0 (0.0%)
H7) Hypnose, by Lancome Paris is not an attractive fragrance.
Mean = 3.5, Standard Deviation = 0.7
n = 3 (4.0%)
n = 37 (49.3%)
n = 30 (40.0%)
n = 5 (6.7%)
n = 0 (0.0%)
H8) I would feel good about wearing Hypnose, by Lancome Paris.
Mean = 3.2, Standard Deviation = 0.5
n = 0 (0.0%)
n = 2 (2.7%)
n = 54 (72.0%)
n = 19 (25.3%)
n = 0 (0.0%)
H9) I think women who wear Hypnose, by Lancome Paris smell
unattractive.
Mean = 3.3, Standard Deviation = 0.9
n = 4 (5.3%)
n = 29 (38.7%)
n = 27 (36.0%)
n = 15 (20.0%)
n = 0 (0.0%)
H10) Hypnose, by Lancome Paris is in an attractive bottle/package.
Mean = 3.8, Standard Deviation = 0.9
n = 1 (1.3%)
n = 3 (4.0%)
n = 25 (33.3%)
n = 26 (34.7%)
n = 20 (26.7%)
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Section I
For this section, please check the box if you feel the word or
phrase is true to the brand according to the ads you previously viewed. If you
do not think that the statement or phrase describes the ad, then do not check
the box.
