Section A
The following questions ask you to recall the last time you
purchased a specific item. Please list which brand you last purchased for each
item in the space provided.
Click Here To Continue
Section B
B1) Please divide 10 points between each brand of body lotion to
reflect how likely you are to buy the brand with 0 being the least likely and 10
being the most likely. Please check that your numbers add up to 10 (Example: 2 + 3 + 5 =
10).
Body Lotion
Jergens
Select One
0
1
2
3
4
5
6
7
8
9
10
Nivea
Select One
0
1
2
3
4
5
6
7
8
9
10
Curel
Select One
0
1
2
3
4
5
6
7
8
9
10
Total
10
B2) Please divide 10 points between each brand of body wash to
reflect how likely you are to buy the brand with 0 being the least likely and 10
being the most likely. Please check that your numbers add up to 10 (Example: 2 + 3 + 5 =
10).
Body Wash
Caress
Select One
0
1
2
3
4
5
6
7
8
9
10
Dove
Select One
0
1
2
3
4
5
6
7
8
9
10
SoftSoap
Select One
0
1
2
3
4
5
6
7
8
9
10
Total
10
B2) Please divide 10 points between each brand of body wash to
reflect how likely you are to buy the brand with 0 being the least likely and 10
being the most likely. Please check that your numbers add up to 10 (Example: 2 + 3 + 5 =
10). (Example: 2 + 3 + 5 =
10).
Perfume
BEAUTIFUL, by Estee Lauder
Select One
0
1
2
3
4
5
6
7
8
9
10
LOVELY, by Sarah Jessica Parker
Select One
0
1
2
3
4
5
6
7
8
9
10
Hypnose, by Lancome Paris
Select One
0
1
2
3
4
5
6
7
8
9
10
Total
10
Click
Here To Continue
Section C
The following three pages contain magazine advertisements for
perfume.without looking back to the
ads.
Click
Here To View The First Ad
Click
Here To View The Next Ad
Click
Here To View The Final Ad
Click
Here To Continue
Section D
Now that you have seen the ads, please re-distribute 10 points
between each brand of perfume to reflect how likely you are to buy the brand
with 0 being the least likely and 10 being the most likely. Please check that your numbers add up to 10 (Example: 2 + 3 + 5 =
10).(Example: 2 + 3 + 5 = 10).
BEAUTIFUL, by Estee Lauder
Select One
0
1
2
3
4
5
6
7
8
9
10
LOVELY, by Sarah Jessica Parker
Select One
0
1
2
3
4
5
6
7
8
9
10
Hypnose, by Lancome Paris
Select One
0
1
2
3
4
5
6
7
8
9
10
Total
10
Click
Here To Continue
Section E
Please answer the following questions regarding your impressions
of the previous ads.
E1) Do you feel differently about any brand as a result of seeing
one of the ads you were shown?
If you answered No, please
click here to continue on to Section F.
E2) If you answered yes, which brand did you feel most differently
about?
E3) Do you feel more or less favorable towards this brand?
E4) In the box below, please briefly describe what led you to feel
this way toward the brand.
Click
Here To Continue
Section F
For the following questions, please indicate how strongly you feel
about BEAUTIFUL, by Estee Lauder by selecting one of the given choices for each
question. Please do not skip any questions.
F1) BEAUTIFUL, by Estee Lauder is a good brand.
F2) I prefer BEAUTIFUL, by Estee Lauder to other brands of
perfume.
F3) I would purchase BEAUTIFUL, by Estee Lauder.
F4) Wearing BEAUTIFUL, by Estee Lauder will make me feel pretty.
F5) BEAUTIFUL, by Estee Lauder is the best smelling perfume among
the three brands.
F6) BEAUTIFUL, by Estee Lauder is a high quality brand of
perfume.
F7) BEAUTIFUL, by Estee Lauder is not an attractive fragrance.
F8) I would feel good about wearing BEAUTIFUL, by Estee
Lauder.
F9) I think women who wear BEAUTIFUL, by Estee Lauder smell
unattractive.
F10) BEAUTIFUL, by Estee Lauder is in an attractive
bottle/package.
Click
Here To Continue
Section G
For the following questions, please indicate how strongly you feel
about LOVELY, by Sarah Jessica Parker by selecting one of the given choices for
each question. Please do not skip any questions.
G1) LOVELY, by Sarah Jessica Parker is a good brand.
G2) I prefer LOVELY, by Sarah Jessica Parker to other brands of
perfume.
G3) I would purchase LOVELY, by Sarah Jessica Parker.
G4) Wearing LOVELY, by Sarah Jessica Parker will make me feel
pretty.
G5) LOVELY, by Sarah Jessica Parker is the best smelling perfume
among the three brands.
G6) LOVELY, by Sarah Jessica Parker is a high quality brand of
perfume.
G7) LOVELY, by Sarah Jessica Parker is not an attractive
fragrance.
G8) I would feel good about wearing LOVELY, by Sarah Jessica
Parker.
G9) I think women who wear LOVELY, by Sarah Jessica Parker smell
unattractive.
G10) LOVELY, by Sarah Jessica Parker is in an attractive
bottle/package.
Click
Here To Continue
Section H
For the following questions, please indicate how strongly you feel
about Hypnose, by Lancome Paris by selecting one of the given choices for each
question. Please do not skip any questions.
H1) Hypnose, by Lancome Paris is a good brand.
H2) I prefer Hypnose, by Lancome to other brands of perfume.
H3) I would purchase Hypnose, by Lancome Paris.
H4) Wearing Hypnose, by Lancome Paris will make me feel pretty.
H5) Hypnose, by Lancome Paris is the best smelling perfume among
the three brands.
H6) Hypnose, by Lancome Paris is a high quality brand of
perfume.
H7) Hypnose, by Lancome Paris is not an attractive fragrance.
H8) I would feel good about wearing Hypnose, by Lancome Paris.
H9) I think women who wear Hypnose, by Lancome Paris smell
unattractive.
H10) Hypnose, by Lancome Paris is in an attractive bottle/package.
Click
Here To Continue
Section I
For this section, please check the box if you feel the word or
phrase is true to the brand according to the ads you previously viewed. If you
do not think that the statement or phrase describes the ad, then do not check
the box.
Click
Here To Continue
Section J
Please recall the ads for the three brands of perfume. Answer the
following questions by checking either YES or No for BEAUTIFUL, by
Estee Lauder.
After seeing the ad for BEAUTIFUL, by Estee Lauder:
Click
Here To Continue
Section K
Please recall the ads for the three brands of perfume. Answer the
following questions by checking either YES or No for LOVELY, by
Sarah Jessica Parker.
After seeing the ad for LOVELY, by Sarah Jessica Parker:
Click
Here To Continue
Section L
Please recall the ads for the three brands of perfume. Answer the
following questions by checking either yes or no for Hypnose, by
Lancome Paris
After seeing the ad for Hypnose by Landcome Paris:
Click
Here To Continue
Section M
In order to effectively evaluate the results of this survey,
please answer the following questions about yourself. All information will be
held strictly confidential .
M1) What is your gender?
Select One
Male
Female
M2) What is your age group?
Select
One
17 and below
18-24
25-34
35-44
45-54
55-64
65 +
M3) What is your highest level of completed education?
Select One
High School
Graduate
Some College
Bachelor's Degree
Graduate
Degree
Doctorate Degree
None of the above
M4) What is your annual income?
Select One
Private
$0-$29k
$30k-$59k
$60k-$89k
$90k-$119k
$120-$149k
$150k-$249k
$250k and above
M5) How often do you wear perfume?
Select One
Everyday
Almost Everyday
Often
